DO-EUI LEE's profileBRENDEN Corp.'s profileSANGMIN LEE's profilehyejoo yun's profileHaena Yang's profileJaewan Yu's profile+4

NEW Brand Kit

Multiple Owners
•
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography

NEW BRAND kit

This is a brand kit design project of a film distributor ‘NEW'. ‘NEW’ developed a new BI to launch more diverse fields of business in addition to the film business that they have been involved in for about a decade. However, they needed a means of delivering new business directions to their members and partners in an easy way and decided to develop a brand kit with ‘NEW’s own philosophy and vision. We reinterpreted the philosophy and the contents of the newly born ‘NEW’ identity and applied them to brand kit components, packages and brand book designs and joined brand book planning and editing too.
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
We reinterpreted the three circles and colors displayed in the new BI using a little more extended graphic metaphor so they could symbolize organic combination and synergy of each business. Also, the keywords containing the philosophy of ‘NEW’ and the fields of business are flexibly indicated in the graphic metaphor, and the arrow graphics symbolizing signposts were combined to express diverse business directions and dynamics of ‘NEW’.​​​​​​​​​​​​​​
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography

The brand kit is composed of items that consistently reveal identity of ‘NEW’. We selected office items, which could express perfect combination of circles and straight lines indicating graphic identity of ‘NEW’ and designed them focusing on balanced applications of the three colors. The image of all the components positioned correctly in one box symbolizes systematic and flexible convergence of contents-specialized businesses of ‘NEW’.
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
Bookdesign branding brandkit design goods graphic design package design Packaging product design typography
NEW BRAND Kit design

Art Direction, Graphic Design, Package Design,
Product Design, Book Design, Editor  ​
​
BRENDEN
CREATIVE DIRECTION : DOEUI LEE
DESIGN : DOEUI LEE, Heeyoung Kim 
book design : Chaerin Shin
Editor : Sojin Lee
​
next entertainment world
PROJECT DIRECTION : junkyung park
MANAGING : minji kim, sungrok im

© 2021 BRENDEN Corp. All Rights Reserved




NEW Brand Kit
Published:
DO-EUI LEE's profileBRENDEN Corp.'s profileSANGMIN LEE's profilehyejoo yun's profileHaena Yang's profileJaewan Yu's profile+4
Multiple Owners

Owners

DO-EUI LEE's profile
Seoul, Korea, Republic of
BRENDEN Corp.'s profile
Seoul, Korea, Republic of
SANGMIN LEE's profile
Seoul, Korea, Republic of
hyejoo yun's profile
Korea, Republic of
Haena Yang's profile
Korea, Republic of
Jaewan Yu's profile
Seoul, Korea, Republic of

NEW Brand Kit

This is a brand kit project of a film distributor ‘NEW’. ‘NEW’ developed a new BI to launch more diverse fields of business in addition to the fi Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives